PIONEER THROUGH THE AGES
“We know the sound.”
Nozumo Matsumoto founded Pioneer in 1938, building and repairing speakers in his garage. Today, Pioneer is a world leader in high quality home audio solutions.
"The pioneers of Hi-Fi".
Pioneer has been perfecting the ideal listening environment for decades through AV receivers, Hi-Fi stereo amplifiers, Home Cinema amplifiers and other devices, so you can enjoy movies, music and games as if you were in the sound editing studio with the sound engineers.
Pioneer is world-renowned for its long-standing commitment to innovation, giving its presence to the development of laser-disc players, car CD players and high-definition televisions.
In 1987, Pioneer introduced the first Dolby Surround AV receiver to consumers, bringing explosive sound to homes around the world.
In 2001, Pioneer created the first studio-class receivers, giving birth to the AV Elite series of receivers designed for studio, professional and custom audio systems.
In many ways, our slogan says it all – sound.vision.soul.
- “Sound” – not only denotes Pioneer's DNA itself, but also refers to our goal to listen to our customers and strengthen our relationship with them, to make their wishes heard.
- “Vision” – refers to the image and video category, in which Pioneer maintains a leading position with Blu-ray Disc technology and next-generation plasma displays. It also indicates the company's clear commitment to the future and innovation.
- "Soul" – highlights Pioneer's determination to elevate entertainment to the level of pure emotion. Pioneer truly believes in the power of sound and vision to "move the heart and touch the soul."
